Blogging as a Best-Practices SEO Strategy

SEO stands for “search engine optimization,” a broad set of practices that help land your site higher in search engine results than your competition. Such practices, for example, include linking strategies and the regular release of new content on your website, especially on your site’s landing page.

Words by Chris Taylor
(Holding bachelor’s degrees in Computer Science, English, and Spanish, Chris also earned his PhD in Linguistics (with a focus on interactional sociolinguistics) from Rice University. In addition to his academic pursuits, Chris has been designing and developing for the web since the late ’90s. Working first as a web designer and then PHP developer at Sam Houston State University, Chris freelanced in Houston for nearly a decade before founding Picky About Pixels, where he is both principal and lead web designer)

Oftentimes, working with small-business owners, we gather things such as brochures and other promotional literature to help in filling out the key parts of a website. Once the design is complete however, it is not uncommon for a client to imagine their online presence is established and the mission complete. Though the heavy lifting is indeed over, we have to consider next how updating the website with fresh content contributes to how it’s ranked by search engines.

Have you considered how to approach releasing new content regularly on your site? If not, we encourage you to consider blogging as a way of releasing new content regularly on your website, featuring blog posts in a slider on the landing page of your site, for example. Posting something regularly translates into freshly-updated content, which is good for marketing purposes because freshly-updated content affects how a website is ranked by a given search engine. Blogging thus amounts to a relatively-painless way to make sure your page doesn’t look like a static dud to search engine algorithms that calculate your site’s overall “value” and relevance to particular search terms (e.g. “homes for sale in Houston, Texas” for a local real estate agency).

Despite all of the benefits it provides, blogging — particularly its practical value for lead generation — remains enigmatic to many small business owners, especially those in the market for a “brochure site.” Brochure sites, as they are often called, are designed specifically to showcase the work and services provided by a particular business entity, such as a real estate agency or interior design firm. If you’re thinking “hey, that’s me!”, then we are saying that blogging is for you — especially you!

In addition to its contribution to page rank, blogging provides business-owners with opportunities to sprinkle fresh content with copy containing key words and key word combinations that help land their sites atop search engines results. Specifically, your (potential) customers use these keyword combinations to find the type of service(s) you provide. Blogging about these things has the obvious benefit of providing the context for realistic and frequent use of key-word combinations in the site copy. This is good, as search engines factor into their rankings any “cheating” SEO tactics like repetitive, nonsensical use of key words. Take advantage of blogging and its benefits today — contact us to discuss how we can help you develop a gameplan for adding blogging to the mix on your site.