Picky About Pixels is a multi-disciplinary, (mostly) digital marketing firm founded by Chris Taylor: A college-trained software engineer and former Lecturer of Linguistics at Rice University. Based in Houston, Texas, Picky About Pixels specializes in visual design, responsive web design, ecommerce site development, user interface design, visual branding, and digital marketing (including emphases in WordPress, copy-writing, and social media / content strategy).
Over the past five years, our clients have included Bricolage Audio, a boutique audio software company based in Marfa, Texas — as well as Houston-based retailer Howell & Morgan. Other clients include small-to-medium sized businesses and brands in Texas, including locally-owned chain Malibu Tan, AGS Consultants, LLC, Lockhart-based Lectro Studio, Lake Livingston Waterfront Properites, Feeds & Friends, RCS Solutions, @LazlowMusic, @OutOfPhase, and the now-legendary Houston nightlife event Gritsy.
Picky About Pixels specializes in visual design, including developing the front-end of robust web applications, as well as designing documents outlining company branding standards. We have designed nearly a dozen visual identities for Houston-area businesses since 2013. Additionally, we leverage our visual design experience for the design and development of responsive, WordPress-powered websites and web applications. This broad skill set scaffolds our collaborative success, as many different talents are leveraged to create an online brand presence (including a website), and these talents play a pivotal role in shaping your customers’ online engagement with your brand.
We provide a range of web design services, including the design and development of bespoke websites, web applications, and WordPress-powered sites. Since Picky About Pixels specializes in small-business web solutions, we possess a breadth of practical experience that comprises responsive web design, search engine optimization, eCommerce, and social media strategy.
We also specialize in designing and developing WordPress-based websites. WordPress is a content manage system that provides you with a range of plug-and-play modules that make things like social networking and content strategy more efficient. Additionally, WordPress-based sites allow people with limited technical training to manage (i.e. edit, change, delete) content on their company or organization’s website.
SEO stands for search engine optimization, and it includes a variety of technical strategies for improving the chances that your website will be found in search engines (like Google) when your customers type specific keywords and combinations of those words. Having freshly-updated content on a regular basis, for instance — in the form of a blog that is featured on your landing page — is one such strategy, and an often overlooked one at that.
Blog posts create opportunities for you or your copy-writer to sprinkle the verbal content of your site with key word combinations, strategically embedding them in site-internal links. But we’re only scratching the surface here in reflecting on the ways in which blogging and linking strategies boost your site’s rankings in the major search engines. As for what we do in terms of search engine optimization, there are manifold techniques we are practiced in using that boost your chances of placing highly in your customers’ searches.
One of the most overlooked components of a great website and web presence is the quality of the copy that carries the message online. More than words, the copy used for your website proves critical to both mobilizing and engaging with audiences online.
Additionally, when it comes to landing your website at the top of your customers’ Google searches, copy is king (because content is king). Beyond what compelling copy offers in terms of engaging with existing/potential clients, the content on your site is the most effective free(ish) way of communicating what it is you do exactly — not only to the customers who visit your site, but also to the algorithms used by the search engines that drive that traffic your way.
You’ve had a website built for your business, now you want to establish your presence online. So how do you go about doing that? One factor key to making sure your site is findable by your customers lies in leveraging social media — Facebook, Twitter, Youtube — to establish a place for your company on the web.
Websites are ranked by search engines along a number of parameters, chief among which are backlinks, i.e. links from other sites to your site. While some sources may suggest paying online services to get backlinks, social media provide a free platform for placing backlinks to your site on websites with millions of daily visitors. At Picky About Pixels, we are experienced at utilizing these social media to establish a strong online presence for small businesses and organizations.
Content strategy refers to taking a principled approach to organizing content on your site and releasing it through time. Depending on the exact needs of your business or organization, it will boost your chances of ranking highly in Google searches to regularly release content online that drives traffic your way and engages your customers.
In addition to our copy-writing services, we also offer content strategy consultations and can help you develop a plan for releasing compelling content on your site. Drop us a line today to schedule a time to discuss how we can help you strategize scheduled releases of content to boost your ranking in search results.
The devil’s in the details, and sometimes, combing through all those details to make marketing decisions can be hellish! Increasingly, research into customers’ behavior online has become central to the web design process. Specifically, business-owners and the designers/developers they hire must conduct research in order to design effectively the interactions customers have online with their brands.
These types of research produce insights into the ways in which your customers engage with your brand online, which enables you to make online marketing decisions based on user experiences. From this kind of user experience (UX) research to interpreting and employing the insights from web analytics, Picky About Pixels puts years of research experience to work for you in every web-based project we deliver. Schedule a consultation today.