Project Description

Client requested a visual identity board with a monochromatic color palette to use for the interface of their social networking web application.

Logomark was conceptualized typographically, overlaying the letters F + A + F to produce a visual form that is both distinctive and recognizable.

For the color palette, we chose hues of rose and crimson with charcoal, black, and white, for a clean presentation that is both striking and balanced.

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