Project Description

We decided after four years, it was time to give our brand a facelift. So we re-imagined the logomark and our tagline, as well as the color palette for visual branding.

For the logomark, we started with the letters ‘P’ and ‘A’, and focused on them as forms. After a number of experiments, we decided on two ‘P’s and two ‘A’s intertwined, and then massaged the form to look modern and rounded.

The color palette exploits the tension between different hues of blue at different saturations, making monochromatic use of blue for a consistent look across visual branding materials.

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